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The Hasselblad H5D-50c is the CMOS medium format camera that represents a huge leap forward in camera Developement and will break new grounds for photographers that now will be able to shoot with the ultimate in image quality regardless of lighting condition. The extremely good high-ISO performance will lift available light photography to new heights and significantly widen the usability of the Hasselblad H System cameras.
The camera is backed by a lens range of 12 extremely high performance lenses outperforming even the iconic Carl Zeiss lenses for the classic V System. The added Wi-Fi capability provides an even more flexible camera where you can use iPhone/iPad to control the camera and view images conveniently even on location. The H5D-50c has been Developed with one goal: to produce the best image quality possible. The result is stunning and paired with the user-friendliness and wealth of functionality, it is maybe one of the best cameras ever designed. Pick it up, feel the grip, look through the viewfinder and you will have a hard time putting it down.
The H5D-50c camera system has been especially designed to meet demands for both flexibility and ultimate image quality. This includes:
• The freedom to choose between eye-level and waist-level view-finders both providing the best viewfinder image on any camera
• The choice of combining point-and-shoot and tilt/shift to solve creative commercial challenges
• The ability to combine working tethered and untethered to get the most of your camera system both on location and in the studio
• The option of processing your raw images in Hasselblad's Phocus imaging toolbox, or working with your raw images directly in Adobe Photoshop Lightroom • Phocus Mobile application (iPhone/iPad) for camera control and image browsing tethered or on location
New CMOS sensor
The H5D-50c features a brand new CMOS sensor measuring 43.8 x 32.9mm - almost twice the physical size of the largest 35mm DSLR sensors. Basic ISO rating is from ISO 100 to ISO 6400. The high sensitivity of the new sensor enables completely new application areas for all professional medium format photographers. It is now totally possible to capture super high quality images even at high ISO settings making low light photography easy. This high sensitivity and fast capture speed together with the high dynamic range of 14 stops makes this camera a true all-round camera that can be used for almost any type of photography. The H5D-50c is built around a high speed architecture that can capture full resolution images at the rate of 1.5 captures per second, working either mobile or tethered to a computer. The combination of these features makes the H5D-50c the natural choice for the professional photographer wanting to work with the ultimate in image quality whether working in the studio with controlled lighting or on location.
Medium Format digital capture advantage
In digital photography, the advantages of large format cameras have become even more obvious. The basic 6x4.5 cm design allows the H5D-50c to use one of the largest image sensors currently available in digital photography. Consequently the sensor holds more and larger pixels, which deliver the highest possible image quality in terms of moire-free color rendering without gradation break-ups in even the finest lit surfaces.
The highly renowned H system lens line includes 12 Auto-Focus lenses, all with central lens shutters. Range is from 24mm to 300mm, 50-110mm zoom, 35-90mm zoom, a 1.7X Converter and a dedicated wide angle Macro Converter. The built-in central shutter allows flash to be used at all shutter speeds up to 1/800s. making flash photography in daylight easy. It also improves image quality by generating extremely low camera vibration. The HTS 1.5 tilt/shift adapter delivers an easy to use, portable tilt/shift solution for 6 H System lenses ranging from 24mm to 100mm. The CF lens adapter allows use of the classic CF-lenses from the Hasselblad V-camera, with full use of their central shutters, allowing flash to be employed at shutter speeds up to 1/500s. And thanks to the large format of the H System cameras, there is a considerably shallower depth of field range, making it much easier to utilize selective focus to creative effect.
One of the important traditional advantages of the medium format is the extra-large and bright viewfinder image, enabling extremely precise compositions and easy operation in dim lighting. The H5D-50c comes with the HVD 90x viewfinder designed for full performance over the large sensor. Hasselblad has added an interchangeable waist-level viewfinder, the HVM, for the entire range of H system cameras. The bright and large viewfinder image is ideal for creative composing and the photographer is able to shoot in the fashion that suits them most; maintaining eye contact with the model, or gaining impact by shooting from a point lower than eye-level, for example.
This allows for complete camera control from iPhone or iPad even when the camera is not connected to a computer. Using the iOS app Phocus Mobile, you can see previews, browse images and remote control the camera from your iPhone or iPad.
Digital Lens Correction and Ultra-Focus for image Perfection
The H5D-50c camera allows information from the lens and exact capture conditions to be fed to the camera processor for ultra-fine- tuning of the auto-focus mechanism, taking into account the design specifications of the lens and the optical specifications of the sensor. In this way the full H System lens program is even further enhanced, bringing a new level of sharpness and resolution. Detailed information about capture condition is also stored in the image file. This information is then used by Phocus to perform "Digital Lens Correction" (DAC), which is an automatic correction of the images based on a combination of the various parameters concerning each specific lens for each specific shot, ensuring that each image represents the best that your equipment can produce. Digital Lens Correction is available regardless if Phocus or Adobe Photoshop Lightroom is used.
Many new features have been added to the H5D to make using the camera even easier than before. This includes the option to use the grip controls to control settings and operation of the sensor unit; you can control zoom, browsing and menu selection without taking your hand off the grip. The Profile handling feature allows you to store complete camera settings in memory for easy access. Seven different camera set-ups can be stored and settings from both the body and sensor unit are stored in the profile and these profiles can easily be managed through Phocus software.
Live Video and Live View
The new CMOS sensor allows for much faster operations than CCD sensors. This makes it possible to provide a much improved Live Video in Phocus but also Live View on the rear display. Both modes are perfect for composing and focus checking.
Electronic spirit level
The H5D-50c has an integrated electronic spirit level to make it easy to produce a straight horizon. The spirit level is shown both in the viewfinder and on the rear LCD. You therefore don't need to take your eye from the viewfinder to check camera alignment.
Camera info on rear LCD
To improve visibility in certain situations, the rear LCD can now show a copy of the camera grip LCD where you see all relevant shooting information.
Hasselblad's unique natural colors
Hasselblad's Natural Color Solution (HNCS) enables you to produce outstanding and reliable out-of-the-box colors, with skin tones, specific product colors and other difficult tones reproduced easily and effectively. In order to incorporate the unique HNCS and DAC- features they have Developed a custom Hasselblad raw file format called 3F RAW (3FR). This file format includes lossless image compression, which reduces the file size by 33%. The 3FR files can be opened directly in Apple or Adobe imaging environments.
Two modes of operation and storage
The H5D-50c offers a choice of storage devices: CF cards or a computer hard drive. With these operating and storage options, you are able to select a mode to suit the nature of the work in hand, whether in the studio or on location.
Phocus for professional level workflow
Phocus provides an advanced software toolbox that has been especially designed to easily achieve optimum workflow and absolute image perfection from Hasselblad raw image files.